SEO Tips and Advice for Bloggers

5 Easy ways to improve your SEO ranking

Being an SEO copywriter and analyst by day, I get a lot of emails from fellow bloggers asking for advice about SEO and optimising their blog for SEO.

So, today, I decided to answer the question that is on everyone’s lips: How to Optimise Your Blog for SEO.

Firstly, what does SEO stand for? The acronym SEO stands for Search Engine Optimization. But what does that mean for those of you not in the know? SEO is how people find your site on search engines, like Google, for example. So, if someone is looking for “makeup”, and you are a beauty blogger, you’d ideally want your site to appear on the first page of Google.

Each time you enter a subject in Google’s search bar and hit Enter, Google shows you websites that are the most relevant to your keywords. Many websites attempt to build in keywords and implement other techniques in order for Google to find their site relevant and give them a high ranking, and this is called SEO. – Elle & Company Design

SEO is important for your blog for so many reasons, but, the most important reason is this: TRAFFIC! Traffic from search engines can boost your amount of visitors and presence online.



So, how do you you make your blog or website SEO friendly? Start today by doing the following every time you write a post:

1. Title your posts properly

Think about what you would search to find an article about the topic you are writing for and name your post accordingly.

Good SEO Post Title: Beach Bag Essentials for Celebrating Summer

Bad SEO Post Title: Celebrate Summer With This In Your Bag

2.  Your content is important

When writing an article, make sure that your content adds meat to the bone. Include popular search terms in your post and bold them. You can also link these terms to any relevant articles on your blog. Remember that you are still writing for your readers and not Google, so ensure that your articles are reader friendly.

3. Use text instead of images

Google can’t really read images, so stop using these cool graphics as headers for your post won’t help your blog’s SEO. When you place images in your content, make sure you title them properly so that they can appear in Google Images. Remember the importance of alt text too!

4.  Link older posts

At the end of the post, add links to older post that are relevant to your topic. You can also add these links within the content of your post.

5.  Stop stuffing keywords

If there is one thing that annoys the Google spiders, it is keyword stuffing. What is keyword stuffing? Well, that is when you overload a post with keywords and bolding or linking those. Not only does this make it difficult to read for your readers, but the Googlebots marks you as a spammer and will rank your posts negatively.


Struggling to drive traffic to your blog? My favourite way to drive organic traffic to my blog is through SEO.  Enter, SEO for BloggersThis ebook is filled with actionable tips and advice to skyrocket your blog traffic with search engine optimisation. I also share my fool-proof strategy for turning readers into followers, and followers into customers/clients. Interested? Click here to find out more.

SEO Tips and Advice for Bloggers

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  • Kim

    “Each time you enter a subject in Google’s search bar and hit Enter, Google crawls and indexes pages to see which websites are the most relevant.” — this isn’t 100% true and is a common misconception! Google crawls and indexes websites separately from searches and does it before hand, Kind of like a library catalog. They save the info and then look it up later.

    • Hi Kim, you are absolutely right! Thanks for putting into words what I couldn’t. Updating the page and linking to your page! 🙂

      • Thanks, Imka! I actually share a bunch of great SEO resources over at, where I write about SEO and Analytics and how they can help you grow your blog.

      • Anytime! I’m an SEO expert and blog about it over at Glad I could help.

  • Thank you for the tips. Would you mind expounding on the 5th step please? How does one do keyword stuffing?

    • Hey Lannie! Thank you so much for reading! Keyword stuffing happens when you add keywords to your post that doesn’t seem natural, like when you just add a list of keywords is random places on your site where it doesn’t fit. When your keywords are used out of context, it is also considered to be keyword stuffing. Keyword stuffing also happens when you over use a keyword in your site. Using a keyword up to 6 times in a post of 600 or more words is fine, but using the exact same keyword in a post of about 300 words is considered keyword stuffing. This is unethical and Google will penalise you for it. 🙁 You can however get around this by using your keyword in many different ways 🙂

      • Thanks a lot for the prompt reply Imka. I am still working on my SEO for my online shop and I am thankful I came across you post via viralwoot. You have a very informative blog. Thank you so much for sharing your expertise.

        • Thanks so much for reading! I love to help where I can. If you have any other questions, or need help with SEO for your store, you can send me an email at and I will definitely try to help 🙂

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  • John Dave

    Really Nice Content. nice workout for on article words and information. thank you for sharing tips full Post.

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  • Sami Mast

    I didn’t even think about re-labeling images!! I always just drag and drop from the desktop. Do you happen to know how much this makes a difference in blog traffic?


    • I am not sure of the exact numbers, it can be different to each and every person, but I know it definitely helps with getting keywords in and to start ranking 🙂 xx

  • Poppy & Mop

    Thanks for the tips.

  • Chantelle Boucher

    Thanks for the tips, Imka!!! Really helps a lot! I always left out the Alt Text for images as I wasn’t sure what to put there (or the importance of it. The same goes for relabelling images!

    • Imka

      Yeay! Thanks so much for reading 🙂 I am glad I could help! xx

    • Hi Chantelle, thanks for reading 🙂 You should label your images and ALT Text with the keywords you chose for SEO. It’s another great way to get ranking. xx

  • Hey Imka,

    Thanks for the reminder. I can be a keyword stuffer at times. I’m not motivated by google rankings, It’s the topic so I continually refer back to the word. Now I will keep that in mind and use related words. What would you call over doing the keyword? Thanks for the list, I’m always out looking into how to improve SEO.


    • Hi Rachel,

      I actually discuss keyword stuffing in depth in my SEO guide (launching soon), but what I can tell you know is that your keywords should make up less than 2% of your copy. This means that in a 300 word article, a good average is to stick to 5 keywords. xx

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  • Jess Acorn

    This is a really helpful post! Thanks for the great tips! xx

  • Super Informative, thank you.