Pinterest is all the rage right now. I can’t tell you how many emails I receive from bloggers daily about Pinterest tips and tricks and how to grow your blog with Pinterest. Ladies and gents, listen up, if your blog is not on Pinterest, you are losing out on traffic, subscribers and sales (if you sell products through your blog).
Pinterest is the number 1 driver of traffic to my blog, by far! Before I actively started using Pinterest as a tool to grow my blog, I would see traffic from Pinterest coming in drips. But, as soon as I started focusing on Pinterest, I saw a massive increase in my traffic – 83% of my blog traffic comes from Pinterest.
If you have been wondering about Pinterest and how you can use it to grow your blog, then this post is for you. In this post I discuss a Pinterest action plan I used to turn my Pinterest profile from personal to business AND how I went about turning my Pinterest profile into a traffic-generating machine.
PINTEREST ACTION PLAN
INCLUDE KEYWORDS ABOUT YOUR BLOG IN YOUR PINTEREST PROFILE NAME
What keywords do you want to associate with your blog or business? For me it was important that my readers and followers understand that I share information about blogging and running a small business and therefore I added the word “blogging” and “business” in my Pinterest profile name. If you are a beauty blogger, you might want to consider adding “beauty” and “blogger” in your Pinterest profile name.
CREATE A BOARD TITLED “WWW.BLOGNAME.COM” AND SHARE CONTENT FROM YOUR OWN BLOG
By creating a board purely to promote your content, it is easy for readers and followers to find what they are looking for on your blog. I chose to make this the first board on my Pinterest profile, so instead of having my readers spend hours scrolling through my blog, I made it easier for them to scroll through my blog’s Pinterest board to find what they are looking for. This also makes it easier for my followers to share (re-pin) my content to their own profiles, putting my content in front of other potential readers and followers.
CREATE BOARDS THAT ARE IN LINE WITH YOUR BLOG
Glamorous Glitter is a blog about the blogging journey and I share helpful blogging tips and tricks daily (P.S. You really, really should follow me if you are serious about your blog). Because my blog is about blogging, I had to create blogs that were in line with questions my readers and followers might have. You can see a glimpse of my Pinterest boards below.
As you can see, I have created boards that are in line with my blog and my brand – social media tips and tricks, email marketing advice, how to start a blog, how to grow a blog, and more. It is important for people to know exactly what your blog or business is about when they land on your Pinterest profile, so make it clear and easy for them to see.
WRITE A FULL DESCRIPTION FOR EACH BOARD
A full description means that you should tell your followers (and search engines) exactly what your board is about. Create a full description filled with the most important keywords that is in line with your Pinterest board.
JOIN GROUP BOARDS THAT ARE IN LINE WITH YOUR BLOG
If you want to get more eyes on your blog, then joining group boards will definitely help. There are many, many group boards out there that will fit in with your blog and your brand. Pingroupie is my favourite for finding group boards for Pinterest. P.S. If you want to join a group board on Pinterest, then join my board For the Love of Blogging.
CREATE A FULL PROFILE OF BOARDS AND FILL THEM
A good rule of thumb is to at least have 30 boards for your Pinterest profile. If you are unsure of how to find the perfect boards that will fit in with your brand, look to the pros. Who are the leaders in your niche and what boards do they have? Now, create boards for your own Pinterest profile that is similar to that of the leaders in your niche. Once you have created your boards, fill these boards with at least 20 relevant pins (most of my boards have over 50 pins). It is important to create an impression that you are active on Pinterest. Also make sure that you only pin content that your target market will find valuable. Share high quality pins (pins with a large number of repins) and actively add more pins to your profile daily.
SEE WHAT OTHERS ARE PINNING FROM YOUR SITE AND LIKE IT
If you are curious to see what others are pinning from your site, type the following link into your search bar: pinterest.com/source/websiteurl/. Go like all of these pins to create future conversation and conversion. Show your followers that you are a ‘real person’ that cares about them and are interested in what they have to say about your blog. This is also great for collaboration opportunities and to find blogging besties!
And there you have it, an in-depth look at my Pinterest Action Plan that got me started on the road of Pinterest success.