The Power of Promotion

Power of Promotion

I was visiting a client’s offices recently, and whilst waiting in reception, I noticed, to my dismay, a competitor’s brand staring back at me. There, neatly positioned on the coffee table, amongst the magazines and flyers, was a little square box, emblazoned with their brand. On a closer look, there was a sign stating that one could charge your phone. The box was a portable USB charger. I looked down at my dwindling battery life and had to steel myself from making use of the very convenient charger. I was…

The Girls Guide to Understanding Online Gaming

Online Gaming

Wives and girlfriends used to worry about their men spending late nights at the office or disappearing on suspicious business trips, and your biggest threat was the new attractive secretary. These days, it seems like she’s been replaced with an Xbox or gaming PC as the biggest competition for your man’s attention! So what is the fascination with online gaming, why is it so irresistible, and more to the point – how can you get in on the action? What is online gaming? Most of us have fond memories of…

How to Create a Media Kit for Your Blog

How to Make a Media Kit

If you’re a blogger, chances are that you probably heard of the term “Media Kit” before. A “Media Kit” is not just a big word thrown around by the highest paid bloggers out there. It’s something that is vital, even if you are just a “beginner” blogger. Why? Because it’s much easier than feverishly writing down your stats and other blogging info in countless emails to brands and PR companies. So, what is a media kit and how to create a media kit for your blog? A media kit contains…