The Power of Promotion

Power of Promotion

I was visiting a client’s offices recently, and whilst waiting in reception, I noticed, to my dismay, a competitor’s brand staring back at me. There, neatly positioned on the coffee table, amongst the magazines and flyers, was a little square box, emblazoned with their brand. On a closer look, there was a sign stating that one could charge your phone. The box was a portable USB charger. I looked down at my dwindling battery life and had to steel myself from making use of the very convenient charger. I was…